Hank AzarianConsulting
EST. 2010
/// THE NEW SEO REALITY

The old game was finding demand.
The new one is protecting what AI cannot cheaply steal.

Available for podcast interviews, executive briefings, and private founder conversations on AI search, technical SEO, and the changing economics of organic growth.

Former audience and search leadership across Raptive, TMZ, Refinery29, and Warner Bros. portfolios.

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/// OPERATOR PROFILE

Hank Azarian is a systems architect and former SVP of Audience Growth who engineers technical SEO, content infrastructure, and revenue-connected growth systems for large-scale digital properties. As Principal of Hank Azarian Consulting, he helps traditional agency retainers evolve into practical systems for audience growth, AI visibility, workflow automation, and revenue accountability.

5,000+creators supported
10×organic growth
25%avg search lift
35Mpeak monthly visits
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Hank Azarian, growth sprint profile image
/// BEST CONVERSATIONS TO BOOK

Three conversations Hank can lead

Lead conversation

Building the New SEO Scoreboard

Revenue decides whether the work mattered. The old scoreboard measured rankings; the new one has to show where value is created, captured, and lost.

[+]"Why are organic rankings becoming less reliable as a business signal?"
Strategic

Designing Defensible Systems

Survival means deciding what should be publicly discoverable, and what should remain proprietary.

[+]"What should companies build when AI can summarize their content without sending traffic back?"
Emerging

Entity Resolution in AI Search

What the "Hank Azarian is not Hank Azaria" problem reveals about professional identity, authority, and machine understanding.

[+]"Why do AI systems confuse people, brands, or companies with similar names?"
Also available Governed AI Execution — scoping, auditing, and constraining AI in content workflows.
Also available Productizing Expertise into Software — turning expert judgment into working tools clients can use.
Topics Hank can speak to
AI search visibilityEntity resolutionSearch demand collapseDefensible content systemsTechnical SEO infrastructureRevenue-connected testingGoverned AI execution
/// DECISION INFRASTRUCTURE

Many projects. One through-line: structured judgment.

Hank builds diagnostic engines for modern growth. Across 30+ projects over the last 6 months, the pattern is consistent: take an abstract growth or operational problem, impose structure, make the evidence visible, and turn it into a decision layer someone can use.

Messy input→Structure→Score→Artifact→Evidence→Action
/// STRATEGIC POSITION
"Stop treating search with cultish reverence. No one cares about your abbreviations. They care about results."

Hank's work connects search strategy to revenue, audience behavior, technical infrastructure, and defensible systems.

Former audience and search leadership across Raptive, TMZ, Refinery29, and Warner Bros. portfolios.

/// CAREER PROOF

Experience at scale

Founder and Principal Consultant of Hank Azarian Consulting Inc. (est. 2010). Full-stack marketing, technical SEO, and AI-driven growth for publishers, enterprise brands, and mid-sized businesses.

Career Highlights

  • SVP, Audience Growth — Raptive (2020–2024): 25% average search revenue lift across 5,000+ creators; 35% network-wide unique-visitor growth.
  • SEO Team Lead — Refinery29 (2011–2017): 19x organic revenue growth; search visits from <1M to 18M+.
  • Senior SEO Consultant — TMZ (2018–2020): 30% YoY monthly search growth, from 23M to 35M peak visits.
  • VP, Web Strategy & Development — The Search Agency (2004–2009): Scalable SEO frameworks for Warner Bros., Comcast, and other enterprise clients.
  • Modern Bathroom (2005–2007): First growth hire; scaled search revenue from $0 to $100K+/month in 12 months.

Academic Foundation

  • J.D., Southwestern University School of Law
  • B.A. History, Chapman University
/// PROOF OF PRODUCTION

Working artifacts Hank can walk through live

A repeatable system for turning search theory, AI research, and expert judgment into diagnostic tools.

01Originality measurement

Information Gain

Measures the semantic gap between a topic's consensus baseline and your own thesis — turning originality into a visible, defensible score.

Open tool →
02SEO visualization

SEO Harmonizer

Turns modern SEO alignment into an interactive visual and audio model.

Open tool →
03Patent analysis

SEO Patent Lens

Translates SEO patent analysis into a browsable, interactive learning system.

Open tool →
04Research to action

AI SEO Testing

Converts AI SEO studies into structured learning cards and actionable test plans.

Open tool →
/// SELECTED MENTIONS

Media, press, and industry features

The Edward Show

The SEO Lessons From Working With 5,000 Publishers →

A wide-ranging conversation on two decades in search, scaling SEO systems across 5,000+ publishers, entity confusion, AI visibility testing, and what experienced operators can build with modern tools.

CMSWire

5 SEO Strategies to Embrace in 2024 →

Analyzing key shifts in enterprise content strategy and the adoption of modern SEO practices.

Raptive

Case Study: How Lil Luna Increased Traffic by 85% →

Demonstrating performance results from the deployment of structured SEO frameworks at scale.

/// BOOKING

Book a media conversation.

For podcasts, panels, private founder conversations, and executive briefings on search, AI, and organic growth.

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